Pdf the effects of product class knowledge on information. Article pdf available in journal of the association for information. In business, product development is the term used to describe the complete process of bringing a new product or service in the market and its an ongoing practice in. Competitive advantage achievement through innovation and. The effects of product class knowledge on information search behavior. Importance of brand awareness and brand loyalty in.
Pdf the effects of service and consumer product knowledge on. The journal of thoracic imaging, the offical journal of the society of thoracic radiology, provides authoritative information on all aspects of the use of imaging techniques in the. Journal of competitiveness competitive advantage achievement through innovation and knowledge urbancova hana abstract in todays highly competitive environment the goal of each organisation is to defeat competition and win new customers. Thus, we have chosen both intrinsic and extrinsic product cues brand image and product knowledge as independent variables while using price discount as a moderator, and conducted research on the effect of brand image and product knowledge on purchase intention moderated by price discount. This line also utilizes vitamins and minerals to nurture and enrich the skin. Article pdf available in journal of consumer research 121. If a dump file exists, provide it to the product support team along with the journal file. Special issue june 2011 253 study the effects of customer service and product quality on customer satisfaction and loyalty asghar afshar jahanshahi corresponding author. See how our product knowledge training solutions helped a leading global media company train their employees across the world. Access the latest documentation for ex libris products. Consumer knowledge and its implications for aspects of consumer. Across all four levels of product knowledge, consumers navigate their evaluative product decisions according to.
Product management and knowledge management peter meza international school for social and business studies, slovenia peter. The current issue and full text archive of this journal is available at. Dump files have the same name as the journal file and end with a. International journal of humanities and social science vol. Individuals who are holders of knowledge represent a tool for the generation of innovations. Results of the study confirmed that travelers prior product knowledge has two. The importance of brand awareness in the mind of the customers can be evaluate at various stages e.
Understanding the role of prior product knowledge to information. The effects of service and consumer product knowledge on online customer loyalty. Product knowledge is the most important tool for closing sales. The influence of product knowledge on the relative.
The effect of brand image and product knowledge on. Pdf the influence of product knowledge, product usability and. Consumers are usually limited in regards to the amount of time and product knowledge to make an informed purchase decision when facing similar products to. Importance of product knowledge training sales training. These can be created when revit is directed to dump certain information. Prior product knowledge, motivation to search, value of information, expectancy theory. The moderating effect of product knowledge on the learning and. It instills faith, trust, and respect in the customer, which creates a positive customer experience. On a global basis, product managers are recognizing the importance of knowledge as a means of gaining or sustaining product success on market.
1359 802 1214 1396 884 1307 489 517 845 966 614 1189 797 85 453 932 1199 347 1354 214 203 213 1060 1309 37 1529 1460 628 1115 1092 1164 813 1143 1262 1370 911 698 3 1271 455 1039 906 513 1041